Our Team
Sampling, direct to mobile.
High Performing Team
*compd was founded by leaders of two respected agencies; Soho Experiential, an expert in alcohol beverage marketing and sampling, and Genome, an expert in digital engagement.
Jeff Boedges
Founding Partner
Jeff Boedges is a 27-year industry veteran. He is a devout believer in the power of good strategy and excellent creative but knows that a good idea only takes you so far.
As a founder of Soho Experiential,with his focus on Business Development, Creative Strategy and People Management, Jeff has partnered with brands including The Macallan, Remy Martin, Jack Daniels, Patron, Electronic Arts, Godiva, Constellation Wines, Louis XIII, Lancôme, Kraken, Mount Gay, Wines of Chile, Barilla, Bushmills, Citibank, Gallo, David Yurman, Google and more.
Rick Kiley
Founding Partner
Founding partner of SoHo Experiential and 22-year alcohol beverage industry veteran, Rick Kiley has led the growth of Soho Experiential from its infancy to the 17 year-old group it is today.
For Soho, Rick acts as CFO and has conceived and implemented groundbreaking experiential campaigns for clients such as Rémy Cointreau, The Macallan Scotch Whisky, Citibank, Google Play, Bushmills, The Kraken, Blue Moon Beer, Stoli Vodka, NBC Universal, Barilla, and many more.
Matt Fitz-Henry
Founding Partner
For over 17 years, Matt has been immersed in the convergence of digital media and brand. Before starting Genome, he was the EVP / GM of the digital agency startup HYFN. In his role at HYFN, Matt was responsible for overseeing business development, operations, and client services and worked directly with clients including Google, Microsoft, Intuit, Levi’s, Pepsi, and many others.
While at HYFN the company was the recipient of numerous awards including, the 2012 OMMA Award for Best B2B initiative (Google Gomo), the 2012 Golden Tweet Award (Wendy’s), and the 2012 Promo Award (Olympus Pen Ready Campaign). Prior to joining HYFN Matt was the head of digital for Disney Music Group where he was responsible for the digital business and content deals for Hollywood Records, Lyric Street Records and Walt Disney Records.
