Sampling, direct to mobile.
The Challenge
Soho was tasked with finding a way to increase brand awareness and provide consumers with a liquid to lips experience during a pandemic. Due to the limited interaction within on-premise accounts, Soho needed to identify the best way to engage consumers safely.
The Solution
*compd’s digital sampling platform offered a touchless way to drive trial of Wolf Moon Bourbon, while supporting key restaurants and bars, as well as capture valuable first party data for the brand. *compd “created the call” for Wolf Moon via a short digital experience delivered straight to a consumer’s smartphone, with no app to download! Consumer merely scan a QR code to start the engagement, which culminated in the delivery of a product sample. The campaign was well received by account partners and consumers alike, given it required very little from the accounts, and offered a low friction experience for account patrons. In the end, the program helped the brand make new placements, and educated consumers. A win-win for sales and marketing departments alike.
The Results
95%
Completion Rate
27%
Opt-In Rate
